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Глава 12. МАРКЕТИНГ БАНКОВСКИХ УСЛУГ -

12.1. Сущность и специфика банковских услуг и маркетинга в банке

12.2. Сегментация рынка банковских услуг и их позиционирование

12.3. Комплекс маркетинга для сферы банковских услуг

Глава 13. МАРКЕТИНГ ОБРАЗОВАТЕЛЬНЫХ УСЛУГ +

ЛИТЕРАТУРА

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