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Организация и планирование деятельности предприятий сферы сервиса
Оборот титула
Table of contents
Введение
РАЗДЕЛ I. ОРГАНИЗАЦИЯ ДЕЯТЕЛЬНОСТИ ПРЕДПРИЯТИЯ
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РАЗДЕЛ II. ПЛАНИРОВАНИЕ ДЕЯТЕЛЬНОСТИ ПРЕДПРИЯТИЯ
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Глава 8. Основы внутрифирменного планирования
8.1. Понятие внутрифирменного планирования в условиях рынка
8.2. Принципы и методы планирования
8.3. Система планов предприятия и порядок их реализации
8.4. Структура текущего плана предприятия сферы услуг
Глава 9. Планирование маркетинга
9.1. Характеристика и показатели плана маркетинга
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От сюжета к метафоре: "Леший" и "Дядя Ваня" А.П. Чехова
Table of contents
Введение
Глава 1. MANET OMNES UNA NOX, или ВСЕ МЫ ПОД БОГОМ ХОДИМ?
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Глава 2. ДОКТОР АСТРОВ
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1. Месяц в деревне
1.1. Дела доктора Астрова
1.2. Пространство больших дел
1.3. Остановка у буфета
1.4. Ночные разговоры
1.5. Захват доктора Астрова
1.6. "Не видал я девы красной"
1.7. Прямой разговор и долгий ящик
1.8. Кто или что
2. Встреча доктора Астрова и Елены Андреевны
2.1. Среди отчаянной скуки
2.2. Мало ли дела?
2.3. На выходе из церкви
2.4. Допрос доктора Астрова
2.5. Вина доктора Астрова
Глава 3. ДЕЛО ПРОФЕССОРА СЕРЕБРЯКОВА
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Глава 4. ЖИЗНЬ КАК ИСКУССТВО И ИСКУССТВО ЖИЗНИ
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Заключение
Литература
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