Глава 6. Начало лечения

Диагностика и лечение расстройства множественной личности

Оборот титула

Table of contents

Предисловие научного редактора

Предисловие к русскому изданию

Предисловие

Глава 1. Диссоциация +

Глава 2. История и диагностические критерии +

Глава 3. Этиология, эпидемиология и феноменология +

Глава 4. Диагностика РМЛ +

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PR-менеджмент

Table of contents

Введение

Тема 1. Коммуникации и информация в современном обществе +

Тема 2. PR системе маркетинговых коммуникаций +

Тема 3. Планирование и организация PR кампании +

Тема 4. Управление системой Public relations -

1. Public Relations как функция менеджмента

2. Менеджмент PR

3. Структура PR-концепции

4. Планирование PR-деятельности

Тема 5. Стратегии решения проблем в PR +

Тема 6. Управление коммуникативными событиями и средствами массовой информации +

Тема 7. Принципы PR взаимодействия +

Тема 8. Примеры некоторых PR - Кампаний

Практические задания

Глоссарий

Итоговый тест

Список рекомендуемой литературы

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