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    Вторник: описание и размещение текстовых ссылок
    Среда: использование баннеров и их популярные размеры
    Размеры баннеров
    Размеры файлов
    Четверг: разработка баннеров и обзор ошибок при их создании
    10 ошибок, которых стоит избегать
    Примеры хороших партнерских баннеров
    Узнайте, что работает для ваших конкурентов
    Пятница: разработка политики использования динамических материалов
    8. Неделя 2: товарные выгрузки, купоны и плагины
    Понедельник: основная информация о товарных выгрузках
    Как создать товарную выгрузку?
    Наем программиста
    Покупка готового скрипта/инструмента
    Аутсорсинг управления выгрузками
    Стандарты товарных выгрузок
    Вторник: типичные ошибки при использовании товарных выгрузок
    Среда: инструменты для импорта товарных выгрузок
    Компьютерные программы
    Онлайн-сервисы
    Серверные скрипты и приложения
    Собственные решения рекламодателей
    Решения, предлагаемые сетями
    Четверг: разработка стратегии использования купонов
    Способы разрешения конфликтных ситуаций с купонными партнерами
    Какие купоны должны предлагать рекламодатели?
    Типы предложений с самым высоким уровнем конверсии
    Как создать "идеальный купон"?
    Целевые страницы для купонов
    Пятница: использование дополнительных приложений и плагинов
    Партнерские инструменты и плагины для WordPress
    Инструменты, предлагаемые сетями
    Плагины для товарных выгрузок
    Плагины для создания ссылок
    Плагины для управления рекламой
    Плагины для партнеров Amazon.com
    9. Неделя 3: изучение и разработка политик программы
    Понедельник: разработка правил использования купонов и скидок
    Псевдокупоны
    Примеры купонной политики
    Закрытая политика использования партнерских купонов
    Открытая политика купонных партнеров
    Вторник: разработка правил использования товарного знака
    Товарные знаки и контекстная реклама
    Товарные знаки и домены-имена
    Составление соглашения
    Среда: политика лояльности и партнерские вознаграждения
    Паршивая овца
    Четверг: составление рекомендаций по политике разглашения
    Требования к разглашению отношений
    Последствия для партнеров
    Каждый несет ответственность
    Составление политики разглашения и подготовка соглашений
    Политика разглашения для партнеров
    Соглашение с рекламодателем
    Пятница: окончательная подготовка партнерского соглашения
    10. Неделя 4: финальные штрихи
    Понедельник: использование системы отслеживания и тестирование системы
    Вторник: подготовка текстов для трех шаблонов электронных сообщений
    Заявка на регистрацию
    Подтверждение регистрации
    Дополнительные письма-подтверждения
    Письмо об отказе
    Среда: настройка поддержки партнерской программы
    Ссылка на регистрацию
    Несуществующая ссылка
    Неработающая ссылка
    Недостоверная информация
    Неясные формулировки
    Информация о программе
    Мини-сайты
    Пять типичных ошибок при составлении текста
    Электронный адрес
    Четверг: подготовка текста анонса
    Список
    Три типа призыва к действию
    Образец анонса
    Пятница: составление списков ключевых слов и наиболее продаваемых товаров
    Списки ключевых слов
    Оплата за клик и поисковая оптимизация
    Негативные ключевые слова
    Советы по использованию контекстной рекламы
    Доменные имена
    Списки наиболее продаваемых товаров